Brands Are Live creates Online Audio offers that are tailored to the personalised and modern audio environment.
In today’s over digitalized one-dimensional world, music more than ever forms an important part of our identity, driving emotions, triggering memories, and always playing a central role in our daily lives.
The way media is consumed today has fundamentally changed the music business, offering unmatched opportunities to engage with consumers. Online technologies represent the common denominator for the future, where the distribution of audio is no longer physically limited to territorial boundaries, nor subject to concession-related requirements.
Online audio can be targeted to specific consumer groups, anywhere, anytime, building brand emotions and increasing affinity, whilst generating valuable insights to their behavior, interests and moods at any given time. Brands Are Live enable clients to take part in this space.
Jan Müller is a radio professional with many years of experience within the industry. His strategic know-how has been used in leading media companies across Switzerland. Until spring of 2017, Jan was a Show Host and Head of Entertainment at Radio 24. In his role as Program Director and Morning Show Host, he has won the “Radio Of The Year” competition with Radio 105 three times consecutively.
Communications & Marketing
Alexandra Hofer completed her Bachelor in Business Communication at the Zurich University of Economics and Business Administration. She finished her Master’s degree in Leadership in Digital Communication at the University of Arts Berlin and at the University of St. Gallen. In the past, she worked for various communication and advertising agencies, such as OgilvvOne.
Inspired by Italian radio formats, Dino Giglio knew at an early age that his professional career would lead him to radio. After more than ten years in the industry at Radio 105, where he was award-winning presenter of "Dino Supreme Show" and program director, he changed his environment to be close to the latest innovations in online audio. He now works on the development of online audio formats and concepts for brands, focussing on podcasts.
Tony Prati has worked for years in the real estate industry before he laid the foundation for new activities. After becoming self-employed he had clients from various companies in the fields of events, luxury goods and gastronomy. His technical knowledge as well as relaxed way to tackle problems enriches the entire team.
Media Analyst & Strategy Expert
From 2003 to 2016 Nick was a Managing Director in Investment Banking at Credit Suisse, in charge of the European Media and Internet Equity Research team. He was voted the number 1 European Media Analyst by external surveys for many years. Previously he was a Managing Director at JPMorgan and beforehand worked at Arthur Andersen (now Deloitte) as a Partner in Consulting Services advising TMT companies.